Born in Taiwan with Shandong roots, and shaped by formative years in Hong Kong, the United Kingdom, and Canada, Peter Tu has an international understanding of governance, pluralism, and civic belonging. He is fluent in English and Mandarin and conversational in Cantonese, which he hopes will serve as a bridge between institutions and the communities they too often fail to reach.​

 

Peter’s background includes insurance, operations leadership, and entrepreneurship. At BCAA, he led a home claims team, helping reduce average claim resolution time by approximately 25 percent.

 

As founder and CEO of Selfology, a spa in Vancouver, from 2014 to September 2025, Peter built and led his business through one of the most volatile periods in recent history. During the COVID era, he managed a major operational pivot, built cloud-based systems, and dealt with licensing delays, permit complexity, compliance burdens, and administrative bottlenecks.

 

Peter Tu offers a different model of leadership: trilingual, systems-minded, publicly accountable, and forged in the realities of frontline problem-solving. He is not running to join the machinery, but to open it, explain it, and rebuild it in service of the public.